Here’s a Dan Kennedy copywriting trick I got early and use often…

It’s about recognizing that good direct response copy has common elements…

Break it down, and you see the same type of copy being used over and over again…

Sections repeated from sales message to sales message, across businesses and markets.

And when you know what those are, you can use them intentionally.

This will help you write better copy, faster…

Dan Kennedy’s “Copy Chunking” Strategy

Yours for bigger breakthroughs,

Roy Furr

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Roy Furr, Fractional CMO for Direct Response Marketers