Every marketer, copywriter, salesperson, and entrepreneur should read Dr. Robert Cialdini’s Influence: The Psychology of Persuasion.
Heck, every PERSON should read it.
Because persuasion is everywhere in our daily lives.
We’re constantly persuading others.
They’re constantly persuading us.
The difference is primarily in how aware or conscious we are about it — whether we’re doing it with intention and skill, or accidentally and haphazardly.
And reading Influence is a fast way to increase your persuasive skill.
That said, there’s one key persuasion principle that is probably LEAST-cited by people who reference the book…
And I thought I’d get into that on today’s episode.
Yours for bigger breakthroughs,
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