You’ll have far fewer client horror stories if you know EXACTLY who your ideal client is…
But that’s not always easy to figure out.
Because you think you know who they will be…
Then you actually connect with them — maybe as a prospect, or as a client…
And suddenly something goes wrong.
And the perfect client turns not-so-perfect — or maybe even into a horror story.
So originally I was going to focus today’s episode on how to find your ideal client.
And yeah, I talked about that.
But to get there, I had to share a few of my own personal horror stories — discovering who my ideal client IS NOT.
Then I share how to use these experiences to better understand who your ideal client is — and how to find them.
Yours for bigger breakthroughs,
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