Ready, Fire, Aim by Michael Masterson (the pen name of Mark Ford) is one of the best business books I’ve ever read…
Rather than being based on platitudes about “how to grow a business” it recognizes that different businesses need different things…
Making that next $1 million in sales looks VERY different if you’re a startup versus if you’re already doing $10 million per year.
And because Mark has been personally involved with dozens of businesses that have grown beyond $1 million, and many that have surpassed $10 and even $100 million (and now at least one that has passed $1 billion)…
PLUS because Mark is an excellent critical thinker (as evident in his books and my conversations with him)…
He is able to identify the specific principles that matter at different stages and levels of growth.
In today’s episode, I break down his 4 stages of business growth, from the book — including the unique challenges and opportunities of each — with the recommendation to grab the book if you want to go deeper…
The 4 Stages of Business Growth from Michael Masterson’s Ready, Fire, Aim
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson
Roy Furr, Fractional CMO for Direct Response Marketers
Wanna say “thanks” for this episode? Buy me a coffee…
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