Why email list building is every SMART marketer’s #1 goal…

Why email list building is every SMART marketer’s #1 goal…

If you want to build a successful business, this should be your #1 goal… It’s a really simple idea. It’s not actually that complicated to pull off. But it’s the most important thing you can do for your business. Both short and long term. It’s how you make money show...
“What should I charge for my copywriting services?”

“What should I charge for my copywriting services?”

How do you set your copywriting rates? How much should you charge? What fees will clients pay? And how can you make the most money? I really can’t believe that I don’t remember answering this question in a previous episode… Maybe I have… But then again, maybe I...
Minimum Viable Funnel for launching any direct response offer

Minimum Viable Funnel for launching any direct response offer

What is the Minimum Viable Funnel you need to launch your direct response offer? Giving credit where it’s due, I got this particular breakdown of the 4 elements from Justin Goff… But it jumped out at me because I’ve been teaching the exact same concept (using the same...
3 Offer Frameworks for Any Expert Business

3 Offer Frameworks for Any Expert Business

Whether you’re a copywriter or other marketing creative… A consultant… A coach… An agency… Or some other kind of expert or client business… There are 3 very simple frameworks to use to create your offer. When you understand these… Plus how they fit in your business…...
How to pick your niche in 4 questions

How to pick your niche in 4 questions

When you pick the right niche, you find the sweet spot between passion and profits… And, ironically, some niche you absolutely love… That’s NOT known as a “big money” niche… Might actually be a BIGGER opportunity for YOU… Than trying to chase what you hate. Most of my...
The 6-Step Instant Influence Technique

The 6-Step Instant Influence Technique

Instant Influence is a powerful book built around a relatively simple method… I recorded a video on the method — the process — a couple years ago. But I wanted to revisit it. To approach it from a new angle. To introduce it to those of you who haven’t heard of it...
The #1 thing you should do when going into any niche

The #1 thing you should do when going into any niche

Whether you’re entering a niche market as a copywriter, or launching your own business… You have some important homework to do. You have to research and discover what’s working in your niche, not just the copywriting and language, but the entire offer and business...