You’ve probably been told the best way to get good at copywriting is to hand-copy successful ads and sales letters in your own handwriting…
This advice goes back to Gary Halbert — but is probably even older than that.
And frankly, I know many successful copywriters have followed this advice…
And become A-list copywriters!
I’ve also met plenty of novices who’ve done the same thing…
And are still novices!
And I’ve met A-list copywriters who’ve never done this, as far as I know.
In other words, it’s NOT a magic pill you can take, and wake up a successful copywriter.
But I’m still getting questions from copywriters who wonder about this.
So I thought I’d break down some pros and cons, plus alternative practices that could make you an even better copywriter.
Yours for bigger breakthroughs,
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