Marketing Testing: A hugely-valuable lesson…

Marketing testing can be your secret weapon…

And it’s not just doing a few A/B split tests…

Or even developing a full-on conversion rate optimization plan.

It goes deeper.

It’s the THINKING and PRINCIPLES and STRATEGY behind testing that will make you a better marketer.

You can learn what’s important.

You learn what moves the needle.

You learn what ACTUALLY generates response: leads, customers, sales, and profits.

And that will mean every piece of marketing you touch going forward has the potential to be even more effective.

Today I share one of my biggest lessons in marketing testing, that matters whether you’re running tests or not…

Yours for bigger breakthroughs,

Roy Furr

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Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.

In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.

He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.

Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...

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