Most of the best internet marketing books were written before the internet…
For example, Scientific Advertising by Claude Hopkins…
It’s old. Really old. About 100 years old.
I’m a fan. Jay Abraham is a fan. David Ogilvy was a fan. In fact, nearly every GREAT marketer and advertiser today has read this book.
And I think just about every great marketer today would say this book, written 100 years ago…
Has more profitable internet marketing lessons, page for page, than 99% of the books written in the last 20 years.
Why?
What makes this book — written by a dead marketer — so powerful, even today?
Yours for bigger breakthroughs,
Roy Furr
Links related to this episode:
Free Scientific Advertising by Claude Hopkins
The Architecture of A-List Copywriting Skills Article
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