Most of the best internet marketing books were written before the internet…

For example, Scientific Advertising by Claude Hopkins

It’s old. Really old. About 100 years old.

I’m a fan. Jay Abraham is a fan. David Ogilvy was a fan. In fact, nearly every GREAT marketer and advertiser today has read this book.

And I think just about every great marketer today would say this book, written 100 years ago…

Has more profitable internet marketing lessons, page for page, than 99% of the books written in the last 20 years.


What makes this book — written by a dead marketer — so powerful, even today?

Today’s episode dives into that, and the story behind my “dead marketers don’t lie” title [plus ZOMBIES!]…

Yours for bigger breakthroughs,

Roy Furr

Links related to this episode:

Free Scientific Advertising by Claude Hopkins

The Architecture of A-List Copywriting Skills Article

BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

Subscribe to Roy’s YouTube channel

Subscribe to the Breakthrough Marketing Secrets podcast

Work With Roy