This is deceptively simple, and devastatingly effective…
And if you want to be a great marketer or copywriter, you absolutely need to memorize it.
It’s a really basic framework for persuasive messages.
It ties your prospect’s core desire straight to your product, service, or whatever action you want them to take.
And it flies completely under the radar.
It’s not a headline formula, but it can be used as one.
It’s not a closing technique, but it can be used as one.
It’s one of the most powerful sentences any copywriter, marketer, advertiser, salesperson, or other persuader can use.
Yours for bigger breakthroughs,
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