“Enter the conversation in your prospect’s head…”
It’s one of the most famous lessons from Robert Collier’s Letter Book, the copywriting classic.
And for good reason.
Because if you master this one skill, so many other little techniques and tactics of copywriting fall away.
Because when you’re able to connect that conversation with your offer and the action you want your prospect to take…
You become unstoppable as a marketer and copywriter.
Yours for bigger breakthroughs,
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