Your prospect thinks your claims and promises are total BS…
They don’t believe you.
They don’t trust you.
They think you’re only saying what you’re saying to manipulate them into doing what you want them to do, so you can take advantage of them.
This may not be true.
But it’s the level of skepticism you have to address, because…
On the other hand, your prospect wants to believe…
They want to believe that you can actually solve their problem.
They want to believe you can get them the result they want.
They want to believe you will finally help them fulfill that unfulfilled desire.
The way you bridge this gap is with proof, credibility, and believability — the topic of today’s special essential copywriting skills episode.
Yours for bigger breakthroughs,
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