HBO Max just really annoyed me as a new subscriber…
I signed us up so we could watch In The Heights…
And what happened next was just so wrong.
It’s a case study in bad email marketing.
Not the content or copywriting of the emails themselves.
But something else entirely.
A big mistake — a big fail.
This is a lesson in the right and wrong way to do email marketing…
And the reality is that it’s probably just a simple mistake.
But these simple mistakes can make a big difference in your relationships with your new customers.
If you do it wrong — like HBO Max just did — you will be annoying to your new customers.
If you do it right, you could really make your new customers stick, and dramatically increase your customer lifetime value.
Yours for bigger breakthroughs,
Links related to this episode: