Reduce Refunds through your Unique Selling Proposition?

Do you REALLY want my advice on why you’re getting refunds?

Because when you submit a question for me to answer in Mailbox Monday, you’re going to get my answer…

Whether that’s the answer you want, or not.

Sorry, that’s just how it is.

I can’t help but call out what I think is really going on (if you have egg on your face, I’ll tell you that you have egg on your face)…

Even if I’m superficially being asked about something else.

Today’s question came from a subscriber who wanted to know if they could reduce refunds through nailing a better Unique Selling Proposition…

—

Roy,

I’m selling an online course and I want to reduce my refunds.

I think I need help finding my USP — I’m really confused with Unique Value Proposition, Unique Mechanism, Unique Selling Proposition and I keep reading that the USP is the most important part of any business.

Any help?

—

By the time I finished answering, I did cover the whole question…

Including that difference between…

— Unique Mechanism
— Unique Value Proposition
— Unique Selling Proposition

(This is at least the second time I’ve been asked about this in the last 2 weeks.)

But I’m pretty sure — and I was pretty direct about it — that their refunds problem is NOT a Unique Selling Proposition problem.

In fact, there’s ONE THING you need to absolutely make sure of if you’re getting a lot of refund requests.