I just had a little “disagreement” with a client…

With all the best intentions, they added a bunch of copy to a certain page in a funnel we’re working on.

It wasn’t bad copy.

It was actually pretty solid for boosting credibility for the company and the voice of my promo.

But I told them I wanted it gone.

Or at the very least, that I wanted them to test their version against my original, with far less copy.

I thought this was a great example of EFFECTIVE short copy vs. long copy thinking…

I’m known for writing thousands of words in a single sales message.

Sometimes 10,000 words or more.

But here I am, cutting copy down to the very shortest of short.


I explain why — plus a general rule for when to use short vs. long copy that you can apply to pretty much anything you’re writing, in any media.

>> Watch and learn what works best: short or long copy.

Yours for bigger breakthroughs,

Roy Furr

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