I just had a little “disagreement” with a client…
With all the best intentions, they added a bunch of copy to a certain page in a funnel we’re working on.
It wasn’t bad copy.
It was actually pretty solid for boosting credibility for the company and the voice of my promo.
But I told them I wanted it gone.
Or at the very least, that I wanted them to test their version against my original, with far less copy.
I thought this was a great example of EFFECTIVE short copy vs. long copy thinking…
I’m known for writing thousands of words in a single sales message.
Sometimes 10,000 words or more.
But here I am, cutting copy down to the very shortest of short.
I explain why — plus a general rule for when to use short vs. long copy that you can apply to pretty much anything you’re writing, in any media.
Yours for bigger breakthroughs,
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