Want to make more sales?
Make your offer SIMPLER.
Not what’s behind it.
In fact, what’s behind your offer can be incredibly complex and sophisticated.
Whether it’s the service you provide, and your proprietary process…
Or what goes into your product itself…
Or whatever else about your offer is designed to get your prospect the result.
All of that can be complex.
Just not how you present it when you’re trying to make a sale.
What you need to do, when making a sale, is to simplify your offer.
Make it clear.
Make it easy to grasp.
Package it up nicely — with a little bow.
(Okay, maybe not a bow — unless it’s market-appropriate — but package, yes.)
In today’s video, I reflect on how I’ve applied this lesson over and over and over again…
In everything from how I sell my copywriting projects for $20,000+ without typically even talking about what copy I’m going to write…
To how I present client offers in copy, for different kinds of projects.
Yours for bigger breakthroughs,
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