Writing fresh copy about the same old subject

Writing fresh copy about the same old subject

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Today’s video is crazy… Because if you pay close attention… You’ll see me have a total epiphany, “live” on air… That’s the nature of these unscripted videos. I know what I’m going to say — kind of. I know what I want to talk about. But as I start talking, sometimes I...
A powerful question for consultative selling…

A powerful question for consultative selling…

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This one question will help you close more clients… It’s a way to shortcut so much of the consultative selling process… Where you’re on the line with a prospect… Figuring out what they’re up against… And how you might help them. If you develop rapport — and they’re...
Refund Fraud and Guarantee Abuse

Refund Fraud and Guarantee Abuse

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He asked for a refund, but he never expected my reply… So I had a guy write to ask me for a refund on his first month of BTMSinsiders membership. Not because he thought my training was bad. (He actually was getting a lot of value from it.) But because he wanted to...
Double Your Copywriting Results

Double Your Copywriting Results

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If you are a copywriter… Whether you write for clients, or for your own business and offers… There’s a simple mindset shift. If you HAVEN’T made this shift yet, you’re likely enjoying far less success than is possible. And once you HAVE made this shift, you’ll be...
My #1 Success Secret [Take Massive Action]

My #1 Success Secret [Take Massive Action]

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Here’s what SUCCESS-type personalities know… That FAILURE-type personalities haven’t discovered — yet. It’s the difference between the wannabes who keep asking the same question — “How do I get my first client?” — over and over again… And the rapid successes who are...

Converting buyers from a webinar?

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“It’s easy to get prospects on the webinar… but they won’t buy!” This happens far too often.  You have an engaged market.  You have interesting content.  You can get prospects to register for a webinar.  Heck, you can even get them on and engaged. But then you make...
Justify High Fees & Convince clients your service is valuable

Justify High Fees & Convince clients your service is valuable

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A question from a copywriter… And an answer that applies to copywriting — and other services — and products — and almost anything you might offer… First, the question… — Roy, I started my business one year ago, so everything is still new to me. But I want to learn how...

What is Future Pacing? And how to use it in my copywriting?

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I messed up yesterday… In my video, Manifestation Secret for More Powerful Copywriting, I threw out the concept of “future pacing” without much of a description. So a couple subscribers called me out on it…  Or at least, they politely asked for more. Which is why...
Manifestation Secret for More Powerful Copywriting

Manifestation Secret for More Powerful Copywriting

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Neville Goddard is one of the best-known “manifestation” or “law of attraction” gurus… And he’s someone I’ve studied because some of my heroes (including top copywriter Gary Bencivenga) studied and applied his teachings. So the other day I was listening to an episode...
If you struggle with Perfectionism, watch this

If you struggle with Perfectionism, watch this

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If you’re creative, you probably feel like a perfectionist sometimes… Especially when it comes to some of your most important projects. And that can benefit you — at least to a degree. When you actually care about the quality of your work, it will improve the quality...
Writing Compliant Copy

Writing Compliant Copy

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Your best copywriting is worth NOTHING if your ad can’t run… This has become a MUCH bigger issue in the last few years. More and more industries are becoming compliance-heavy. Not only that, ad networks themselves are adding their own compliance burden, regardless of...
Your Origin Story [using stories in marketing and selling]

Your Origin Story [using stories in marketing and selling]

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Can you tell your ORIGIN STORY whenever asked? And when you do, does it consistently cover all the important points that it needs to cover to support moving your prospects closer to the sale? Have you cultivated it in a way where it supports your selling process? What...
Emotional Selling Secret (exactly how to use emotions)

Emotional Selling Secret (exactly how to use emotions)

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Here’s a 3-word maxim for how to use emotion in your selling message… “Emotion ________ Logic.” I fill in the blank in today’s video. This is how you use emotion… In your copywriting…  In your marketing…  In your emails and ads…  In your direct selling messages…...
Best way to start as a Copywriter?

Best way to start as a Copywriter?

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Okay, you’ve found copywriting — now what? What should you learn? What books should you read? Where should you focus your studies? Are there any guiding principles for getting started? That’s the question I answered in today’s video… — Hi Roy, During this COVID-19...
How to Get Testimonials

How to Get Testimonials

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Do you have a SYSTEM for getting testimonials? You’ve probably heard of the POWER of testimonials. That your customer will ALWAYS do a better job of selling your products than you will. Because they are more believable.  Because they don’t have a vested interest in...