Converting buyers from a webinar?

“It’s easy to get prospects on the webinar… but they won’t buy!” This happens far too often.  You have an engaged market.  You have interesting content.  You can get prospects to register for a webinar.  Heck, you can even get them on and engaged. But then you make...

Justify High Fees & Convince clients your service is valuable

A question from a copywriter… And an answer that applies to copywriting — and other services — and products — and almost anything you might offer… First, the question… — Roy, I started my business one year ago, so everything is still new to me. But I want to learn how...

What is Future Pacing? And how to use it in my copywriting?

I messed up yesterday… In my video, Manifestation Secret for More Powerful Copywriting, I threw out the concept of “future pacing” without much of a description. So a couple subscribers called me out on it…  Or at least, they politely asked for more. Which is why...

Manifestation Secret for More Powerful Copywriting

Neville Goddard is one of the best-known “manifestation” or “law of attraction” gurus… And he’s someone I’ve studied because some of my heroes (including top copywriter Gary Bencivenga) studied and applied his teachings. So the other day I was listening to an episode...

If you struggle with Perfectionism, watch this

If you’re creative, you probably feel like a perfectionist sometimes… Especially when it comes to some of your most important projects. And that can benefit you — at least to a degree. When you actually care about the quality of your work, it will improve the quality...

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