Here’s a 3-word maxim for how to use emotion in your selling message…

“Emotion ________ Logic.”

I fill in the blank in today’s video.

This is how you use emotion…

In your copywriting…  In your marketing…  In your emails and ads…  In your direct selling messages…

Anywhere you’re persuading.

Get this right, and your prospect will feel like you get them…

…  At the deepest level.

They will become a superfan.

Not just buying what you’re offering today, but whatever you offer for life.

Of course you’ve heard the truism, “We make decisions based on emotion, and justify them with logic.”

And that’s not wrong.  It’s just not nearly as useful as the 3-word maxim I have to share with you today, this emotional selling secret.

Watch today’s video and tell me what you think.

Yours for bigger breakthroughs,

Roy Furr

More Resources:

Proof, Credibility, & Believability

Emotional Direct Response Copywriting

The Story Selling Master Class