A question from a copywriter…

And an answer that applies to copywriting — and other services — and products — and almost anything you might offer…

First, the question…

Roy,

I started my business one year ago, so everything is still new to me.

But I want to learn how I can convince clients that copy writing is worth paying (a lot) for.

Any advice?

Alexandra

As I explain in today’s video…

The answer can be found in a quote from legendary copywriter Eugene Schwartz…

From Chapter 1 of his book, Breakthrough Advertising…

“Let’s get right down to the heart of the matter.  The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy.  Copy cannot create desire for a product.  It can only take the hopes, dreams, fears and desires that already exist in the hearts of millions of people, and focus those already-existing desires onto a particular product.  This is the copy writer’s task: not to create this mass desire — but to channel and direct it.”

There are actually 2 powerful lessons in that quote…

2 lessons to help you justify higher fees…

2 lessons on convincing prospects of the value of what you offer…

2 lessons you can get when you watch my video.

Watch Now.

Yours for bigger breakthroughs,

Roy Furr





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