“What are the essential business and marketing skills that a copywriter must know about?” That’s the question I got from Sean, that I answer in today’s Mailbox Monday episode. I’ve often talked about how valuable it was for me as a copywriter… To have actually worked...
These are the essential copywriting skills beginners must learn and pros must master… It all starts with Creating a Hook & Lead. (No, headlines are not first, but they’re coming soon.) In today’s episode, I dive into a whole pile of thinking on how to find and...
The better you know your customer, the better you can connect with them… And the better you connect with them, the better you can solve their problems… Fulfill their needs… And make sales. Today’s Mailbox Monday question is looking to accomplish that goal… —...
Today’s episode covers a productivity hack I’m using right now… It’s so easy a kindergartener could use it. In fact, it’s often used on kindergarteners to get them to do certain behaviors. But it also works for adults, too. Especially those of us who know exactly what...
Want more copywriting clients? I have 3 big tips for you. And even once you get #1 right, it will completely change the equation. You won’t have to make a million painful cold-calls. You won’t have to ever explain that “copywriting” is not “copyrighting.” You won’t...
One of my subscribers asked for some tips to grow an email list from scratch… And for today’s Mailbox Monday episode of Breakthrough Marketing Secrets, I’m spilling the beans! Here’s today’s question… — Roy, My biggest challenge is definitely how to get started with...
Do you REALLY want my advice on why you’re getting refunds? Because when you submit a question for me to answer in Mailbox Monday, you’re going to get my answer… Whether that’s the answer you want, or not. Sorry, that’s just how it is. I can’t help but call out what I...
How do you write copy in your client’s voice? In today’s video, I share the story of how A-list copywriter Parris Lampropoulos actually thought Brian Kurtz wrote the copy for Titans of Direct Response — even though I wrote it in Brian’s voice. And I share my #1 secret...
If you want to become a great copywriter, marketer, or salesperson, you have to go deep… You go beneath the surface needs and wants of your market. You go way deeper than features and benefits. You tap into the deep emotional needs of your prospect. Connect with them...
This has come up at least half-a-dozen times in the last week… I’m stressed right now. I’m sure you are, too. Our families are. Our teams and employees are. Our customers and clients are. We’re stressed about the virus and its health impacts. And we’re stressed...
My goal right now, more than anything, is to provide positive leadership through a difficult time… Not just here. Also in my personal life. And first and foremost, through self-leadership. My life — like yours — is being impacted in a pretty dramatic way because of...
Have you written a book? Or do you plan to? (Or maybe you’re in the middle of one, looking for that light at the end of the tunnel…) If so, I imagine part of what you’ve thought about is all that money that’s going to come flowing in the door, as soon as your book is...
What do you need to know to create a webinar funnel that scales? Honestly, it’s not nearly as complex as you might think. The problem is that most people don’t have a clear model. And so they over-complicate it. They focus on all the wrong things. Even worse, there...
How do you speak to the different parts of your market? It’s a fair enough question. Makes me think of when we were selling IT training. And we had to simultaneously sell to the broke-but-aspiring IT superstar who wanted to get a certification so they could land a...
This is an almost impossible topic to write about… Honestly, I’ve put off answering the question below for far too long. Not because I have nothing to say. (I’m never at a shortage for words!) Rather, for two main reasons… — First, because the short answer is, “Trust...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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