“What are the essential business and marketing skills that a copywriter must know about?”
That’s the question I got from Sean, that I answer in today’s Mailbox Monday episode.
I’ve often talked about how valuable it was for me as a copywriter…
To have actually worked in and run a marketing department for years before going out on my own as a copywriter.
Learning these marketing skills are a large part of why I’ve become so successful…
And frankly, why I’m so much more valuable as a copywriter than others who focus on just the writing.
Learn these principles.
Learn these strategies.
Start with today’s episode.
Then go deeper.
These marketing skills will make you a much more valuable copywriter.
Yours for bigger breakthroughs,
Roy Furr
Links related to this episode:
The Most Valuable Customer Strategy
Book: Getting Everything You Can Out Of All You’ve Got
Book: No B.S. Direct Marketing
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