“What are the essential business and marketing skills that a copywriter must know about?”

That’s the question I got from Sean, that I answer in today’s Mailbox Monday episode.

I’ve often talked about how valuable it was for me as a copywriter…

To have actually worked in and run a marketing department for years before going out on my own as a copywriter.

Learning these marketing skills are a large part of why I’ve become so successful…

And frankly, why I’m so much more valuable as a copywriter than others who focus on just the writing.

Learn these principles.

Learn these strategies.

Start with today’s episode.

Then go deeper.

These marketing skills will make you a much more valuable copywriter.

Yours for bigger breakthroughs,

Roy Furr

Links related to this episode:

The Most Valuable Customer Strategy

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Book: Getting Everything You Can Out Of All You’ve Got

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