Most people over-complicate marketing… What I’m about to share with you is really a foundational process, to any effective marketing. And if you get this right, you can effectively market in probably 99% of businesses. (I’ll specifically focus on service businesses —...
“Retire this year, and still make as much money as most doctors…” It was a STELLAR big idea, for Paul Hollingshead’s pitch for the AWAI Six-Figure Copywriting program. In fact, I’ll bet most of my readers who are copywriters (whether pro or aspiring) owe at least some...
Here’s what you need to know if you want to get clients… It doesn’t really matter where they are… If you don’t have the system in place to get them. What I’ll share with you today should — if you pay attention — reshape the way you go about getting clients. And with...
Today I’ll share one of my biggest copywriting breakthroughs… This is one of two giant things I discovered right before going out on my own, as a freelance copywriter. It completely changed the way I looked at copywriting — especially long-form direct response. And,...
I might be wandering into a mine field with this one… I have strong opinions. I’m pretty certain in my perspectives. That’s part of what makes me so successful. But sometimes, it also pisses off a reader. Who legitimately asks a question, often out of frustration. ...
“New customers are the lifeblood of any business…” Right? Well, sure. But that’s only part of the story. Because if you are ONLY focused on getting new customers, and making that first sale… You’re leaving a TON of money on the table. And, in fact, you’re making it...
I want to help you make 2020 your most successful year yet! And for most marketer-entrepreneurs, that’s going to include getting more clients. Whether you’re a copywriter, agency, consultant, or coach — or involved with whatever other client-serving business… Clients...
Today, another Q&A video! I know it’s not Monday, but my Mailbox Monday queue is so full and ripe with value potential that I thought I’d answer one of those questions today. Here’s the question I answer in today’s video… — Roy, I just read your story in “The...
I’m doing this week’s Breakthrough Marketing Secrets issues as videos… Today’s Mailbox Monday is all about finding companies that hire freelancers. And in today’s video I have three specific recommendations to help you out. Here’s the question I answer… — Roy, I...
This is part of why I started requesting 50% of my fee BEFORE starting work… I remember reading about this from both Gary Halbert and Dan Kennedy, very early in my copywriting career. Both had worked with very entrepreneurial clients. And the more entrepreneurial a...
Do you suck at writing? Is your English terrible? (Or is it your 2nd language?) I’ve written about this a few times. But I got a new book this past week that made me rethink it. It put things in a new perspective. It reaffirmed the possibility is ALWAYS there for...
When you’re in the room with a billionaire, you pay attention… Now, I’m not sure he was a billionaire, at that moment. He might of simply been well on his way. But by the time I was listening to Bill Bonner’s speech, he was running a company that was easily making...
I’d put it off for too long… From the moment I started work at my first full-time marketing job, they knew I had one foot out the door. I’d been clear in 2005 that I intended to eventually become a freelancer. And my boss told me that he wanted to keep me so happy...
You’re trying to do too much… You’re over-extended. Under-focused. Spread too thin. And success just isn’t happening as quick as you’d like it to come. At least, that’s my wild guess about the guy who sent in the question for today’s Mailbox Monday issue. Now this...
Has this ever happened to you? You have a hot prospect. You’re speaking with them. They’re excited about working with you. You think they’re ready to get work started — and send you some money. Then… NOTHING. Silence. And no matter how many times you try to reach...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...