Will AI KILL Copywriting? [copywriting tools & software]

Will AI KILL Copywriting? [copywriting tools & software]

Is AI copywriting software going to kill your copywriting career? What’s the likelihood some copywriting script or bot is gonna put you out of business? It’s a big question — and an important one. Because artificial intelligence has already come a very long way. And...
Dealing with Toxic Clients [Freelance Copywriting]

Dealing with Toxic Clients [Freelance Copywriting]

When a client is making you feel bad about yourself, what do you do? Suddenly I’m thinking of the old Jeff Foxworthy sketch…  “You might be a redneck if…” Well, you might have a toxic client if… That’s kinda the theme of today’s episode, my response to a Mailbox...
How to be a great email copywriter? [7+1 tips]

How to be a great email copywriter? [7+1 tips]

Today I’m giving you 7+1 rapid-fire email copywriting tips… It’s Mailbox Monday — and Dmitri wanted to know how to be a great email copywriter. So I thought I’d break down a whole collection of rules, principles, strategies, and tips that will make your email...
Don’t give up! [starting your business]

Don’t give up! [starting your business]

If you’re struggling to get started in your business — to get clients or customers… Today’s episode will be especially relevant for you. I’m answering a subscriber’s question. She’s started her business. She’s a month in. And she’s not getting customers or clients...

Get 1 or 2 GREAT copywriting clients

This process just WORKS to get GREAT copywriting clients… It’s what I used, over and over again, when I was actively having to look for copywriting clients. (A few of which turned into client relationships worth well into the six-figures for me.) When I hear about...
Client-getting strategy for copywriters [is this okay?]

Client-getting strategy for copywriters [is this okay?]

This strategy got me so many copywriting clients… When I was actively chasing clients, it was the most reliable way to get them. So when my subscriber, Mark, asked me a question about implementing this strategy… Wanting to know if one particular thing he was doing was...
How I attract money [is this unethical?]

How I attract money [is this unethical?]

She said I was being unethical… When I got this “loaded question” email, it was just WEIRD! I mean, a long-time subscriber accused me of being unethical… For the strangest little thing. (It involved a big toxic belief about money that I believe is a big block to her...
How to write copy that converts [for lead generation or…]

How to write copy that converts [for lead generation or…]

I love when I get SPECIFIC questions — like today’s about lead generation copywriting… I get a TON of questions I could answer in my weekly Mailbox Monday episodes. But something vague like “help me get more traffic to my website” just doesn’t cut it. Because there’s...
5 Big Tips for Content Marketing Creators

5 Big Tips for Content Marketing Creators

Is your content marketing boring? The struggle — and the fear — is real. How do you consistently create content for your audience that engages and inspires your audience? How do you keep it interesting? How do you structure the content itself? How do you come up with...
Get Your Marketing Emails Delivered [this is how]

Get Your Marketing Emails Delivered [this is how]

https://www.youtube.com/watch?v=8zokLy7Av68 It doesn’t matter if you can write AMAZING marketing emails, if… They get filtered straight to spam. That’s why smart email marketers pay attention to deliverability, not just things like clicks and conversions.  (Sometimes...
You don’t need a marketing gimmick [positioning]

You don’t need a marketing gimmick [positioning]

It’s really easy to slip into gimmicks when trying to position your business… You sit down to come up with a unique selling proposition or value statement… But it doesn’t feel unique enough… So you decide to add something that might feel right or...
One powerful way to get freelance clients [case studies]

One powerful way to get freelance clients [case studies]

Everybody wants to know how to get more freelance copywriting clients… At least, that’s what it seems like. I get this question constantly. So while normally I answer just ONE specific question in each Mailbox Monday episode… Today’s answer is meant to cover all the...