Today’s video dives deeper into royalties for email copywriters… After yesterday’s video on Copywriting Royalties for Email Copywriters… One of my smart subscribers reached out… And told me I missed something. Uh oh… Okay, kidding. I wasn’t worried. Because the...
Can you earn 5% royalties with just email copywriting? I got this question from a subscriber… — Hi Roy! I came across your blog talking about copywriting royalties. I’m an email copywriter and I have one potential client. This client has a huge list (150,000+)....
Here’s some rapid-fire motivation and inspiration for you today… My mind has been swirling around this ONE WORD… One word that is… The Secret to Success! I know, it sounds like a big claim… And maybe a little cheesy. But hear me out. You’re about to discover the many...
If you want to build a great business, you must SIMPLIFY… Your prospect wants something. They want a specific result or outcome. They have a problem they want to have solved. And they think that result or outcome or solution is complicated. They don’t think it’s...
How do you sell in cold emails? This is one of those evergreen client-getting topics. There will always be someone wanting to know it. And every time I answer, there’s some new angle or perspective or just attitude I bring… (Today I think I brought a little attitude!)...
Today, I answer this subscriber question… — Roy, My biggest challenge is figuring out how to build enough trust and credibility in my sales letter or webinar when the product is new and I have no testimonials. That is, I have a new product, so: how can you compensate...
I hate “swipe file copywriters”… That is, the copywriter who uses other people’s ads… To write their own copy… Largely by copy-and-pasting their way to a final draft. And I’m NOT alone. Every top copywriting client I know will ban you for direct stealing… Because...
If you are an expert service provider, your advice is part of what you sell… It’s worth remembering this, especially if part of what you sell is ALSO work product (such as copywriting)… Even just the words coming out of your mouth can be valuable. But in order for...
Consumer desires drive buying behavior… The better you understand YOUR SPECIFIC CUSTOMER’S desire, the more likely they are to buy. Because — paraphrasing the late, great Gene Schwartz — you don’t create desire, you only harness it. Which means you have to understand...
Have you heard of the Hook, Story, Offer ad copywriting formula? It’s from Russell Brunson, of ClickFunnels fame… … Well, kind of… I mean, he didn’t invent hooks, stories, or offers — and wasn’t the first one to put them in that order for ad copywriting — but he’s...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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![SIMPLIFY Your Way to Success [Richard Koch Book]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/01/SIMPLIFY-Your-Way-to-Success-Richard-Koch-Book-Thumb-480x270.png)
![Swiping vs. Stealing [copywriting]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/01/Swiping-vs.-Stealing-copywriting-Thumb-480x270.png)
![4 Quadrants of Consumer Desire [new framework]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/01/4-Quadrants-of-Consumer-Desire-Thumb-480x270.png)
![Hook, Story, Offer: Ad Copywriting Formula [Russell Brunson from ClickFunnels]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/01/Hook-Story-Offer-Ad-Copywriting-Formula-Russell-Brunson-from-ClickFunnels-Thumb-480x270.png)