I just had a little “disagreement” with a client… With all the best intentions, they added a bunch of copy to a certain page in a funnel we’re working on. It wasn’t bad copy. It was actually pretty solid for boosting credibility for the company and the voice of my...
Today I tackle a big myth about gaining expert status to get clients… I know you want clients. I know you’ve heard you need to be seen as an “expert” or “authority” to get clients. And you’ve probably seen people (like me) who now leverage expert status to make...
Have you clearly mapped out your client or customer lifecycle? If not, you need to — pronto. And you need to follow my recommendation in today’s video. Because in the video, I introduce you to the Critical Client Flow™ from SYSTEMology author David Jenyns. It’s a...
This is the story of the day I quit my job and became a freelance copywriter… How it was 4 1/2 years in the making… How my bosses knew it was coming — but didn’t want to let me go… How I lined up client work to make my start as a freelancer as successful as could be…...
Smart copywriters are compliant copywriters… Most of the best copywriters I know today are focused — at least in part — on compliance. Because it doesn’t matter how compelling your copy is… If you can’t run it, you can’t scale. If your ad gets blocked from running on...
I want to give you a shortcut to write better copy faster… It’s also a shortcut to more success as a copywriter, because your copy will get more engagement and perform better… It also allows you to easily slip between media and advertising channels… — Facebook...
Do you REALLY want my advice on why you’re getting refunds? Because when you submit a question for me to answer in Mailbox Monday, you’re going to get my answer… Whether that’s the answer you want, or not. Sorry, that’s just how it is. I can’t help but call out what I...
I’m quitting copywriting. Okay, maybe not totally quitting. But there’s something I’ve been doing for years that is actually a MUCH BIGGER source of impact for clients. I just haven’t had a great way to describe it. Or a great name for it. Now, I do. So I’m...
This video on fitness & entrepreneurship could boost your IQ by more than 7%… It’s a very different video than what I normally put out… But I’m serious. I recently came across research, where they analyzed IQ scores… Based on before and after different activities....
The interview I’m about to link you to is immensely valuable… David Garfinkel is known as the world’s top copywriting coach, the world’s greatest copywriting coach, or other superlatives that he amply deserves… His client list reads like a who’s who of direct...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...