Breakthrough Marketing Secrets
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Short Copy vs. Long Copy [what works best?]

Short Copy vs. Long Copy [what works best?]

I just had a little “disagreement” with a client… With all the best intentions, they added a bunch of copy to a certain page in a funnel we’re working on. It wasn’t bad copy. It was actually pretty solid for boosting credibility for the company and the voice of my...
Get Clients: Fast-Track Your Expert Status

Get Clients: Fast-Track Your Expert Status

Today I tackle a big myth about gaining expert status to get clients… I know you want clients. I know you’ve heard you need to be seen as an “expert” or “authority” to get clients. And you’ve probably seen people (like me) who now leverage expert status to make...

Freelance copywriting independence [the day I quit my job]

This is the story of the day I quit my job and became a freelance copywriter… How it was 4 1/2 years in the making… How my bosses knew it was coming — but didn’t want to let me go… How I lined up client work to make my start as a freelancer as successful as could be…...
Copywriting, Compliance, & Conversions

Copywriting, Compliance, & Conversions

Smart copywriters are compliant copywriters… Most of the best copywriters I know today are focused — at least in part — on compliance. Because it doesn’t matter how compelling your copy is… If you can’t run it, you can’t scale. If your ad gets blocked from running on...
Copywriting Shortcut [writing like a copywriter]

Copywriting Shortcut [writing like a copywriter]

I want to give you a shortcut to write better copy faster… It’s also a shortcut to more success as a copywriter, because your copy will get more engagement and perform better… It also allows you to easily slip between media and advertising channels… — Facebook...
Reduce Refunds through your Unique Selling Proposition?

Reduce Refunds through your Unique Selling Proposition?

Do you REALLY want my advice on why you’re getting refunds? Because when you submit a question for me to answer in Mailbox Monday, you’re going to get my answer… Whether that’s the answer you want, or not. Sorry, that’s just how it is. I can’t help but call out what I...
Fitness & Entrepreneurship [+boost your IQ by 7%!]

Fitness & Entrepreneurship [+boost your IQ by 7%!]

This video on fitness & entrepreneurship could boost your IQ by more than 7%… It’s a very different video than what I normally put out… But I’m serious. I recently came across research, where they analyzed IQ scores… Based on before and after different activities....

The world’s greatest copywriting coach interviews ME!

The interview I’m about to link you to is immensely valuable… David Garfinkel is known as the world’s top copywriting coach, the world’s greatest copywriting coach, or other superlatives that he amply deserves… His client list reads like a who’s who of direct...