I was surprised… One of the best copywriters is training newer copywriters NOT to use templates…
And here’s the thing…
I know he doesn’t currently use templates…
But he did in the past, on his way to becoming the great copywriter he is.
Personally, I go back and forth.
I’ve created copywriting templates I recommend for others, and often use them myself.
I’ve also written highly-successful copy without ever referring to a template.
And — most importantly — if YOU want to write the best, most persuasive copy, should you use a template?
Yours for bigger breakthroughs,
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