Have you ever worried copywriting and marketing are unethical — even evil?
I certainly have.
In fact, I’ve observed and even ended up working with people whose behavior I’ve questioned.
If not illegal, their attitudes and behavior wade at least waist-deep into immoral and unethical territory.
Which makes me take this concern seriously.
Today’s Mailbox Monday question — and answer — addresses this…
“My main concern with diving deep into Copywriting is the manipulation of desires and the ethical breaches involved…”
And I draw on lessons I’ve picked up from Joe Polish, Jay Abraham, Claude Hopkins, and Dan Sullivan — plus add my own insights and perspectives — in today’s episode…
Yours for bigger breakthroughs,
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