If you want to become a truly great copywriter…
The kind of copywriter who can generate millions of dollars in sales, off a single promotion…
You need to understand BIG IDEAS.
Big ideas move markets. They capture the prospect’s attention and imagination. And they demand response.
If your prospect is moved by your big idea, it makes the purchase almost inevitable.
And when you break it all down, there are really only 3 types of big idea behind every successful marketing campaign or piece of copywriting.
I cover those and how to use them in today’s episode…
Big Idea Copywriting: The 3 Big Idea Types
Yours for bigger breakthroughs,
Roy Furr
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