Eugene Schwartz’s Breakthrough Advertising is absolutely chock-full of gems and, well, breakthroughs…
And this goes beyond the market awareness model I’ve covered, along with so many others.
Today and tomorrow I’ll be just scratching the surface on a couple lessons out of one of the chapters far deeper into the book…
Today’s lesson is a barrage of brilliance — from JUST THE INTRO PARAGRAPHS of a chapter that focuses on something else completely.
But it encapsulates such a deep and powerful perspective on buying psychology that I thought it deserved its own episode.
3 Dimensions of Buyer Psychology | From Eugene Schwartz in Breakthrough Advertising
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
The 6-Step Belief-Shifting Framework
Breakthrough Advertising by Eugene Schwartz
Wanna say “thanks” for this episode? Buy me a coffee…
– – – More from Roy – – –
BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
CopyMentor 1-on-1 Coaching with Roy
