I got this powerful exercise from the late, great Clayton Makepeace…
It’s deceptively simple.
Do it — actually sit down and do it — once though, and you’ll discover its power.
It takes the whole features vs. benefits kerfuffle…
And turbo-charges it out the wazoo.
Without funny words, what I really mean is…
This exercise helps you discover your market’s DEEP buying motivations, so you can speak to them in your copy — and make more money.
Yours for bigger breakthroughs,
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