Let’s have some FUN today, and get some marketing lessons from a very unconventional source…
Max Martin is modern music’s #1 hit-maker.
He’s written more #1 hits on the Billboard Hot 100 (25!) than anyone other than John Lennon (26) and Paul McCartney (32) — and he’s still cranking out the hits.
And yet, you might not even know his name.
Instead, you know the artists he’s written the hits for — Britney Spears, NSYNC, Katy Perry, Pink, Kelly Clarkson, Maroon 5, Taylor Swift, The Weeknd, Justin Timberlake, Ariana Grande (sorry I mispronounced your name!), Coldplay, BTS…
Like a great copywriter, he’s working behind the scenes for a mix of clients, creating massive winners.
And to do it, he has some familiar principles, strategies, formulas, and rules he follows when writing music…
That, as I learned about them, have incredible parallels in creating marketing that works.
So I figured why not have some fun and share those lessons?
Yours for bigger breakthroughs,
— Episode Links —
— Get more from Roy —