How to Begin Testing Ads (and know what works)

How to Begin Testing Ads (and know what works)

How do you know if your advertising or marketing works? By testing, of course! But where do you even start?  Where do you begin testing ads? That’s an EXCELLENT question. My short answer is: start with the right THINKING. Because with the right thinking — the right...
Your Customer’s Two Journeys [emotional copywriting]

Your Customer’s Two Journeys [emotional copywriting]

Great storytelling isn’t just about what happens… It’s about how the characters in the story FEEL about what happens. This is a major premise and principle behind the excellent Audible program, The Hero’s 2 Journeys…  From Will Smith’s script and screenwriting...
Finding Your Buyers [#1 paid traffic secret?]

Finding Your Buyers [#1 paid traffic secret?]

Who’s ready, willing, and able to give you money? That’s what Google, Facebook, and the other ad networks all want to know. They want you to be successful.  Because they want you to spend more and more money with them. BUT, they can’t do it themselves.  They can’t...