When someone reads your copy, do you want them to think, “That’s good writing!”
Nope. You want them to respond. To sign up. To buy. To inquire.
Which requires a shift in how you think about your writing.
Your writing needs to be invisible.
That’s the topic of today’s episode.
Check out copywriting tip #583: make your writing invisible…
Yours for bigger breakthroughs,
Roy Furr
— Episode Links —
REPLAY: An Action Plan for Getting Copywriting Clients
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