When someone reads your copy, do you want them to think, “That’s good writing!”

Nope.  You want them to respond.  To sign up.  To buy.  To inquire.

Which requires a shift in how you think about your writing.

Your writing needs to be invisible.

That’s the topic of today’s episode.

Check out copywriting tip #583: make your writing invisible…

Yours for bigger breakthroughs,

Roy Furr

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