What most people get wrong about making money…

Let’s talk about what makes money come to you… The following is a post I’ve reprinted in Breakthrough Marketing Secrets from time to time.  It was only my fourth post ever written after starting these daily essays.  It’s also in the Appendix of The Copywriter’s Guide...

How to tell if you’re making a great offer…

The first thing you have to figure out in any business is your offer… I don’t care if you just want to sell your freelance services and create a “work from home or anywhere” lifestyle for yourself… Or, if you want to build a multi-billion-dollar company. No matter how...

Huge mistake when trying to sell a catalog of products…

Sometimes trying to save time or a dime can be the biggest mistake… Today’s Mailbox Monday is a familiar conundrum in businesses — especially those with a big catalog of products to sell. And, I think it’s one of those places where logic totally screws us up.  Because...

What does “good” email marketing look like?

It’s Monday, and I hope you’ve made it a great one. You can wake up, on a Monday, and dread the day — and the week.  I imagine it’s dreadful if you’re going to a dead-end job where you’re in it for the weekend, and just to get a paycheck. But I actually like my work. ...