How to generate leads through direct mail…

Have you ever tried to generate leads through direct mail? Today’s Mailbox Monday is my response to a question about this very topic. I’ll give my specific take, and you can use it as inspiration or direction toward your next lead generation effort. Remember: Every...

Switch niches without starving in the middle…

You’ve heard the big bucks in copywriting (or, insert entrepreneurial career here) is in another niche… And now, after developing some general chops, you’re considering a switch. The only problem is, how do you do it?  How do you go from something you know is good...

This convinces clients your services are valuable…

Struggling to get clients? Let me tell you a little secret: When clients believe you offer something that is many times as valuable as what you’re asking for, they’ll practically throw money at you.  If they’re not convinced, you won’t be able to squeeze a single...

Copywriting Training: How to pick the best for me?

Which copywriting training should you choose? Well, well, well.  Another Mailbox Monday, another question about which copywriting training to choose. Last week it was The Best Way to Learn Copywriting.  The week before, Learn The Copywriting Basics, Fast. And today,...