Why I don’t normally teach affiliate marketing…

Who else wants the secrets to making $12,800 per week, surfing the web? So goes the big promise of affiliate marketing. Make a whole bunch of money.  And you don’t have to run a business.  You don’t have to fulfill products or services.  You don’t have to deal with...

“My client says I’m telling too many stories!”

Have you ever felt like you wanted to fight a client? I have… If you’ve ever heard the advice to “pick your battles,” you should know it applies as much to clients as it does to personal relationships. The following question is about using stories in your marketing. ...

Copywriting for today’s short attention spans…

Humans today have a shorter attention span than a goldfish! Or so the story goes… I was going to write some kind of intro, but I kept giving away too much, so I’ve deleted all that.  And I’ll reveal my response to this AFTER today’s Mailbox Monday question. And a...

The best (or worst) advice to get better copywriting

Today I have advice that you’re either going to love or hate… And, I have a bit of a damaging admission — that actually serves as an object lesson of the power of this advice. If you want to get really good at copywriting (whether for your business, or your clients’),...