What to do when you’re smarter than your mentors…

Today’s issue should be fun — we get to talk about being better than people! OK — for those who know me, you know that’s a little tongue-in-cheek.  A little. To get anywhere in life, I think you have to have a nice little mix of arrogance and humility. Wanna make it...

How to train new copywriters…

Let’s look at copywriting from another perspective — the client’s… It’s Mailbox Monday.  Which means today is the day for me to answer YOUR questions.  About marketing, selling, copywriting, business, life, whatever… To have your question answered in an upcoming...

How to title books and other products to maximize sales

We’re not supposed to judge a book by its cover — but we do… I know, I know.  It’s not literal.  Except when it is.  But the saying is a saying for a reason. As human beings, we make snap judgments.  It’s wired.  It’s how our brains work.  We have millions of years’...

The “typical” day of a top copywriter…

I don’t have a typical day… That’s part of the appeal of being a freelance copywriter and independent consultant, and doing your own thing. That said, I DO have times where I’m being maximally-effective.  And other times when I’m not.  That’s what we’ll dive into...