7-Figure Copywriting Roadmaps [5 ways to make a million]

7-Figure Copywriting Roadmaps [5 ways to make a million]

If you ask me a question, you WILL NOT always get the answer you’re looking for… Because above all, I will be honest and answer with integrity. Even if I know what you really want is some empty promise of instant riches. I’ll tell you the truth, even if that truth is...
Is Content Marketing supposed to be FUN?!

Is Content Marketing supposed to be FUN?!

If you have the wrong expectation for your work — content marketing or anything else — it could be a huge drag on your success… Today’s Mailbox Monday question, on its surface, is about content marketing. Specifically, how to get started in content marketing. And so...
Email Copywriting Transitions [Email Marketing & Storytelling]

Email Copywriting Transitions [Email Marketing & Storytelling]

There’s so much storytelling in email marketing that just misses the mark… Here’s how I see it… Novice copywriters see the “gurus” they follow telling a bunch of stories. Some are really well-told, interesting stories. Some are even CINEMATIC! And they perceive that...