Turn your old employers into new copywriting clients…

What I’m about to tell you is incredibly simple — but not necessarily easy… So it goes with many great things in life. Actually doing it isn’t that complex.  It’s a series of actions you need to take.  Or some words that need to come out of your mouth. But the...

Lies, Manipulation, and the Ethics of Copywriting….

I’ve let this one sit in my queue for a while… It’s a rather long email that dances around a question and calls for a response about ethics and copywriting. And, as my friendly correspondent suggests, it IS something I’ve considered frequently throughout my career. I...

Completely backwards advice on finding great clients…

Sometimes the best answer to a question is NOT a direct answer to the question… I’ll share some advice with you today that may run counter to my entire role and identity as a direct marketer and salesperson. But sometimes, that’s the absolute best thing I can do....