Getting started as a health copywriter

So, you want to get started as a copywriter for the health and supplements industry? The “How do I get started as a copywriter?” question is by far the most common question I get from readers. And at the risk of just providing the same answer over and over again, I am...

Researching your market, before you get your first client…

So you want to connect with a new market — and NOT make a fool of yourself? You know it helps in selling to understand your market. To know their needs and wants. To understand their fears, frustrations, and failures. To see through their eyes the dreams, desires, and...

Why I hate network marketing…

I might lose a few readers with this one… I KNOW network marketing is popular. I also know it’s a kissing cousin of direct response — largely because both speak to the same human desires, and are both marketed as very similar business opportunities. But I have such a...

Getting clients when copywriting is your retirement gig

I love the idea of copywriting as a retirement gig… You’re retired.  Presumably you have more flexibility in your income needs (hence why it’s retirement, and not just an ongoing career).  And you may want the flexibility to travel, take time off, and so on....

Targeted email lead generation…

I’m usually not a big fan of swiping copy… That is, taking words that are largely someone else’s, and using them for my own. I think my aversion is especially strong because in high-level financial direct response, it’s just a no-go.  You can’t do it and write...