Copywriting: when to research, outline, and write…

Today, I feel like a work in progress… That feeling comes, in part, from this question.  And how it relates to my weekly planning call for client work. In short, I’m not getting copy out as quickly as I’d love to. (I always have the most optimistic aspirations.) And...

What actually creates marketing profits?

Everything comes down to the right principles… If there’s one BIG lesson you can take away from reading Breakthrough Marketing Secrets, it’s that understanding the core principles of marketing and business will get you about 90% of the way to success. Applying them in...

Why you MUST get picky about clients…

Most freelancers have absolutely THE WORST attitude on which clients they’ll take… I guess that’s probably why most freelancers don’t make that much money. Seriously. Every salary survey I’ve ever seen for copywriters is pretty dismal.  At least, in comparison to what...