Marketing Secret Weapon: Audience Segmentation

f you don’t get this, you’re becoming expendable… You don’t necessarily have to develop the technical ability to pull it off… In fact, marketers and business people who understand principles and strategies will forever be more valuable than the people who can follow...

How to pick clients to prospect to…

Can’t find the perfect clients to prospect to? I have some unexpected advice for you today.  And it could lead you to getting your next great client faster than you ever thought possible. First, the obligatory reminder.  My Mailbox Monday queue piled up.  So I’m...

Get leveraged income streams with copywriting…

So, you wanna make more money? In the world of work, there tends to be a division into two economies (with a hat tip to Dan Sullivan of Strategic Coach for this distinction). First, there’s the time and effort economy.  This is where most employees and even many...

Best way to get started as a copywriter…

Is this a setup? I have, at times, promoted a specific program on doing exactly what this question asks. And by the end of this email, I’ll surely suggest it again. But this isn’t a setup (at least to the best of my knowledge).  This is, rather, a genuine enquiry into...