Advertorial landing pages are a powerful format for paid traffic…
First, because they give you access to ad platforms that literally REQUIRE the first page someone lands on to look like editorial…
Also, because they play a sneaky little trick on our minds, and slip past the “this is advertising” filter that often causes readers to disengage before they give your message a chance.
And so it can pay, as a copywriter or marketer, to have the advertorial format as a tool in your toolbelt.
But what makes a good advertorial work?
How do you write them?
What do you need to know to find success with advertorial landing pages?
Well, that’s the topic of today’s in-depth Mailbox Monday episode…
Advertorial Landing Pages: What Makes Them Work?
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
Why Ads Worked (including Gary Halbert TOVA Perfume ad breakdown)
BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
Wanna say “thanks” for this episode? Buy me a coffee…
– – – More from Roy – – –
CopyMentor 1-on-1 Coaching with Roy
