How do you help clients create offers and find products and services to sell? Here’s the question I got from a subscriber and am answering today… — Hey Roy! Quick question. Let’s say you’re looking for clients in the fitness niche. How do you think about products to...
If you’re like just about every other human being, your inner critic tells you that you have to be PERFECT… You can’t launch your business until it’s perfect… You can’t approach clients until your skills are perfect… You can’t put your copy in the market until it’s...
HBO Max just really annoyed me as a new subscriber… I signed us up so we could watch In The Heights… And what happened next was just so wrong. It’s a case study in bad email marketing. Not the content or copywriting of the emails themselves. But something else...
There’s a simple technique that can instantly make you a better copywriter… It’s based on one of my favorite principles… One of the guiding principles of effective copywriting. But it’s not particularly hard. It doesn’t require a ton of experience. You don’t need any...
If you don’t ask for it, you won’t get it… So if you want your copywriting, your marketing, you advertising to generate leads, customers, sales, and profits… You must get comfortable asking for action… You must get comfortable asking your prospect to respond....
If you want to get more copywriting clients, more often, pay close attention… Because today I’m going to share with you the one decision you can make that creates consistent copywriting success… This transforms you from hoping for clients to show up… To actually...
Your prospect thinks your claims and promises are total BS… They don’t believe you. They don’t trust you. They think you’re only saying what you’re saying to manipulate them into doing what you want them to do, so you can take advantage of them. This may not be true....
“People make buying decisions based on emotion, then justify with logic.” You’ve probably heard that quote before… It’s a smart one to remember — but you have to make sure you take away the right lesson from it. Because it’s easy to think, “Oh if they buy based on...
This might be hard to believe… But I used to be proud that my writing was almost impossible to read. Seriously. When I was in school, I thought it was a marker of my intelligence. And maybe it was… To the academic crowd. Honestly though, I’ve come to believe the...
Do this right, and it makes your offer the ONLY choice your prospect wants to make… I consider this to be one of my most powerful skills as a copywriter. And yet, it isn’t talked about much. It’s thinking you put in BEFORE you write the copy. It’s thinking I’ve built...
“What are the essential business and marketing skills that a copywriter must know about?” That’s the question I got from Sean, that I answer in today’s Mailbox Monday episode. I’ve often talked about how valuable it was for me as a copywriter… To have actually worked...
Past the lands of FEATURES and BENEFITS is the realm of TRANSFORMATIONS… And you’re getting very close… Close to a time when you’ve already discovered how to take your prospects there… You show them the product or service, sure… Its features, and benefits… How...
I’ve fallen in love with using stories to sell as a copywriter… I used to be very logical. I still remember a promo that tried to lay out “The 7 Critical Steps to Launching Your Copywriting Business.” Or something like that. It was maybe a good list for a 1,000-word...
Can you make me — your prospect — FEEL your emotions? Can you make me feel the depth of despair you felt when you were struggling to solve your problem? Can you make me feel the relief and joy you felt when the problem was finally solved? Can you take me along for...
Today’s episode is a massive value-bomb of headline-writing goodness… And no, I didn’t just rehash the same 100 proven headline formulas (though I will show you how to use them better)… Instead, I go deep into how to write compelling headlines like a true...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![HBO Max email marketing FAIL! [this just happened to me]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/06/HBO-Max-email-marketing-FAIL-this-just-happened-to-me-480x270.png)
![Ask For Action [Essential Copywriting Skills for Beginners & Pros]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/06/Ask-For-Action-Essential-Copywriting-Skills-for-Beginners-Pros-480x270.png)
![Prove Your Point [Essential Copywriting Skills for Beginners & Pros]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/06/Prove-Your-Point-Essential-Copywriting-Skills-for-Beginners-Pros1-480x270.png)
![Create Logical Structure [Essential Copywriting Skills for Beginners & Pros]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/06/Create-Logical-Structure-Essential-Copywriting-Skills-for-Beginners-Pros-480x270.png)
![Write in a Clear and Simple Way [Essential Copywriting Skills for Beginners & Pros]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/06/Write-in-a-Clear-and-Simple-Way-Essential-Copywriting-Skills-for-Beginners-Pros-480x270.png)
![Establish Buying Criteria [Essential Copywriting Skills for Beginners & Pros]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/06/Establish-Buying-Criteria-Essential-Copywriting-Skills-for-Beginners-Pros-480x270.png)
![Present Transformational Benefits [Essential Copywriting Skills for Beginners & Pros]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/06/Present-Transformational-Benefits-Essential-Copywriting-Skills-for-Beginners-Pros-480x270.png)
![Tell a Selling Story [Essential Copywriting Skills for Beginners & Pros]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/06/Tell-a-Selling-Story-Essential-Copywriting-Skills-for-Beginners-Pros-480x270.png)
![Communicating Emotion [Essential Copywriting Skills for Beginners & Pros]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/06/Communicating-Emotion-Essential-Copywriting-Skills-for-Beginners-Pros-480x270.png)
![Write Compelling Headlines [Essential Copywriting Skills for Beginners & Pros]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/06/Write-Compelling-Headlines-Essential-Copywriting-Skills-for-Beginners-Pros-480x270.png)