I’ve fallen in love with using stories to sell as a copywriter…
I used to be very logical. I still remember a promo that tried to lay out “The 7 Critical Steps to Launching Your Copywriting Business.” Or something like that.
It was maybe a good list for a 1,000-word article.
But trying to turn it into a full sales pitch was boring.
And my copy chief, who knew what people would respond to, basically declared my pitch DOA — dead on arrival.
My next promo was story-based — and it was HUGE…
It wasn’t even that much of a story. But there was enough of a story element to tie the whole thing together, and make it interesting to read.
And I was able to highlight the product in a much more powerful way, because of the story.
There was no rational brain filters shutting down every claim and promise. It was just very emotional and compelling.
And it broke a big sales record at the client, and my new record stood for years. I think in the end it made a hair over a million dollars, too.
I’ve gone on to write many more story-based promos that have made millions for clients. Including one that I riff on a bit at the end of today’s episode.
Yours for bigger breakthroughs,
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