I’ve fallen in love with using stories to sell as a copywriter…
I used to be very logical. I still remember a promo that tried to lay out “The 7 Critical Steps to Launching Your Copywriting Business.” Or something like that.
It was maybe a good list for a 1,000-word article.
But trying to turn it into a full sales pitch was boring.
And my copy chief, who knew what people would respond to, basically declared my pitch DOA — dead on arrival.
My next promo was story-based — and it was HUGE…
It wasn’t even that much of a story. But there was enough of a story element to tie the whole thing together, and make it interesting to read.
And I was able to highlight the product in a much more powerful way, because of the story.
There was no rational brain filters shutting down every claim and promise. It was just very emotional and compelling.
And it broke a big sales record at the client, and my new record stood for years. I think in the end it made a hair over a million dollars, too.
I’ve gone on to write many more story-based promos that have made millions for clients. Including one that I riff on a bit at the end of today’s episode.
Check today’s episode for the essential copywriting skill of telling a selling story…
Yours for bigger breakthroughs,
Roy Furr
Links related to this episode:
Get the full Essential Copywriting Skills series here
The Story Selling Master Class
Get Roy’s book, The Ultimate Selling Story
Subscribe to Roy’s YouTube channel
Subscribe to the Breakthrough Marketing Secrets podcast
