Do this right, and it makes your offer the ONLY choice your prospect wants to make…
I consider this to be one of my most powerful skills as a copywriter.
And yet, it isn’t talked about much.
It’s thinking you put in BEFORE you write the copy.
It’s thinking I’ve built into so much of how I assemble my messages.
This thinking sets it up so your prospect HAS TO choose your offer if they want their problem solved…
It’s establishing buying criteria.
Essentially, you’re giving them a shopping list.
It’s what a solution needs to be worth buying.
And it just so happens that it matches your solution perfectly.
Which, when you do it right, makes the sale inevitable.
Yours for bigger breakthroughs,
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