Past the lands of FEATURES and BENEFITS is the realm of TRANSFORMATIONS…
And you’re getting very close…
Close to a time when you’ve already discovered how to take your prospects there…
You show them the product or service, sure…
Its features, and benefits…
How their problem is solved…
And their desires, fulfilled..
And then you give them an incredible experience…
The experience of their wish, fulfilled…
You take them to that time in the future when their life has already been transformed…
And how their decision to take you up on your offer has created a brand new destiny…
A new life, with new fulfillment…
A life they desire, and would never want to give up.
And in imagining this, they can’t help but buy, so they don’t lose touch with this vision.
That’s the brand new copywriting and persuasive power you unlock in today’s episode.
Discover how to write better copy with transformational benefits…
Yours for bigger breakthroughs,
Roy Furr
Links related to this episode:
Get the full Essential Copywriting Skills series here
Sleight of Pen Copywriting Training
Subscribe to Roy’s YouTube channel
Subscribe to the Breakthrough Marketing Secrets podcast
