If you’ve ever felt “impostor syndrome,” you’re not alone… It’s normal. Natural. Completely understandable. And it actually means something GOOD! It means you’re growing… Facing new challenges… Chasing bigger goals. But feeling impostor syndrome can still hold you...
When done successfully, this skill is INVISIBLE… All the top copywriters I know are masters at this skill. And so you never see it. You’ll never catch it reading their ads, emails, or sales letters. It’ll never jump out in a swipe file. But if you look at novice copy…...
If you want maximum success, you have to invest for the long-term. One one level, what I’m about to share with you is extremely self-serving. On another level, it’s one of the most powerful success lessons I’ve ever learned. If you’re not willing to commit for the...
Does it pay to be a little crazy? … To go out of your mind? If you are a copywriter or marketer, I’ll say the answer is YES… But only when you do it in a very specific way. This may come across as weird. Or a little woo-woo. But it’s totally sound — and absolutely...
There’s really only one way to learn marketing… And NO, this isn’t a pitch for my BTMSinsiders training library. I have a simple recommendation for you… With three paths you can follow… That all lead to the same destination… YOU, a skilled marketer! One one level, my...
When is the right time to switch from learning to doing marketing? I got this question in my new private Facebook group for BTMSinsiders members. And while I initially answered it there… I thought it was worth pulling out — and answering here, too… Going into a even...
Today I am going to share something with you that Las Vegas doesn’t want you to know… About how they set up slot machines to manipulate you, and take all your money… It’s also how Facebook has tweaked their platform so that the average user scrolls the entire height...
Is it better to SERVE your clients, or CONTROL them? I got this lesson a few years back from Dan Kennedy. It’s all about client work, consulting work, freelancing, or whatever you want to call what you do as an outside expert. When a client comes in and says they want...
Do you set boundaries on your time? I find this to be true of nearly every high-paid consultant or service provider I know… They make more money… Because they don’t let people have unlimited access to their time. In fact, they can get pretty grumpy about it! I do,...
Will you make your next year your best year ever? I don’t even care how you measure it… Whether it’s income and financial success… Or health… Or free time… Or relationships… Or whatever! If you wait for January 1st to start making New Year’s Resolutions, you’ll...
How do you pitch your services when you have no case studies or testimonials? That’s the basic question I got from one of my subscribers… Actually, the SPECIFIC question I got was… — Roy, I was wondering if you could give any advice on how to structure and itemize a...
This is an unconventional Thanksgiving message… YES, I want to express my gratitude for you. You are awesome. AND, I got to thinking about what the heck that gratitude means for me. And what it means for you. Drawing on, among other things, some profound private words...
Here’s a really simple principle that will help you make more sales… It works for products. It works for services. It works for high-ticket sales. It works for low-end consumer products. It works for selling through media, in advertising and marketing. And it works...
This is a really easy technique from hypnosis that will make your copywriting more powerful… It involves the imagination… And how you can capture… And direct the imagination… In a way that will make your marketing copy more engaging. It’s really simple once you get...
I’m NOT usually a fan of attempts at viral marketing… It’s hard to argue with the success stories — like the Harmon Brothers nailing the rainbow unicorn poop for Squatty Potty. BUT… For every success, there’s probably 10,000 wannabe viral advertisements in the viral...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...