You are the IMPOSTOR! [impostor syndrome]

You are the IMPOSTOR! [impostor syndrome]

If you’ve ever felt “impostor syndrome,” you’re not alone… It’s normal. Natural. Completely understandable. And it actually means something GOOD! It means you’re growing… Facing new challenges… Chasing bigger goals. But feeling impostor syndrome can still hold you...
#1 Most Underrated Copywriting Skill

#1 Most Underrated Copywriting Skill

When done successfully, this skill is INVISIBLE… All the top copywriters I know are masters at this skill. And so you never see it. You’ll never catch it reading their ads, emails, or sales letters. It’ll never jump out in a swipe file. But if you look at novice copy…...
Success is a Long-Term Investment

Success is a Long-Term Investment

If you want maximum success, you have to invest for the long-term. One one level, what I’m about to share with you is extremely self-serving. On another level, it’s one of the most powerful success lessons I’ve ever learned. If you’re not willing to commit for the...
Best way to learn marketing?

Best way to learn marketing?

There’s really only one way to learn marketing… And NO, this isn’t a pitch for my BTMSinsiders training library. I have a simple recommendation for you… With three paths you can follow… That all lead to the same destination… YOU, a skilled marketer! One one level, my...
Copywriting Secret: How Slot Machines Take All Your Money

Copywriting Secret: How Slot Machines Take All Your Money

Today I am going to share something with you that Las Vegas doesn’t want you to know… About how they set up slot machines to manipulate you, and take all your money… It’s also how Facebook has tweaked their platform so that the average user scrolls the entire height...

Dan Kennedy Lesson on Client Control

Is it better to SERVE your clients, or CONTROL them? I got this lesson a few years back from Dan Kennedy. It’s all about client work, consulting work, freelancing, or whatever you want to call what you do as an outside expert. When a client comes in and says they want...

3 Client Biz Offer Secrets [no testimonials, no problem!]

How do you pitch your services when you have no case studies or testimonials? That’s the basic question I got from one of my subscribers… Actually, the SPECIFIC question I got was… — Roy, I was wondering if you could give any advice on how to structure and itemize a...
Your Success Is My Success

Your Success Is My Success

This is an unconventional Thanksgiving message… YES, I want to express my gratitude for you. You are awesome. AND, I got to thinking about what the heck that gratitude means for me. And what it means for you. Drawing on, among other things, some profound private words...
Make More Sales [Simple: Do This]

Make More Sales [Simple: Do This]

Here’s a really simple principle that will help you make more sales… It works for products.  It works for services. It works for high-ticket sales.  It works for low-end consumer products. It works for selling through media, in advertising and marketing. And it works...
Hypnotic Copywriting: Quick & powerful tip

Hypnotic Copywriting: Quick & powerful tip

This is a really easy technique from hypnosis that will make your copywriting more powerful… It involves the imagination… And how you can capture… And direct the imagination… In a way that will make your marketing copy more engaging. It’s really simple once you get...
Viral Marketing [Here’s when to go for it]

Viral Marketing [Here’s when to go for it]

I’m NOT usually a fan of attempts at viral marketing… It’s hard to argue with the success stories — like the Harmon Brothers nailing the rainbow unicorn poop for Squatty Potty. BUT… For every success, there’s probably 10,000 wannabe viral advertisements in the viral...