When done successfully, this skill is INVISIBLE…
All the top copywriters I know are masters at this skill.
And so you never see it.
You’ll never catch it reading their ads, emails, or sales letters.
It’ll never jump out in a swipe file.
But if you look at novice copy…
You’ll quickly notice if they DON’T have this skill.
And you won’t even want to read what they write.
If you don’t read, you definitely won’t respond.
And this can be a major difference between copywriters who make a ton of sales with what they write…
And those who are always struggling.
That’s why I consider it to be the #1 most underrated copywriting skill.
What is this skill?
I share it in today’s video.
Yours for bigger breakthroughs,
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