Breakthrough Marketing Secrets
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How to Make Money, Fast [marketing, selling, copywriting]

How to Make Money, Fast [marketing, selling, copywriting]

So, you want or need to make money, fast? In today’s video, I share the #1 thing you need to do. Seriously. It seems really simple.  And it is. Yet somehow, some way, so many of us miss it. See what it is — and the most important 3 factors you need to know — in the...
“Effortless” client-getting

“Effortless” client-getting

Oops! My normal time for publishing Breakthrough Marketing Secrets got cut in half by a plumbing emergency in my house… My son runs into my office and says, “Dad, we need you!” Since my kids have a pretty dang good track record of not interrupting work unless they...
Your Customer: The Hero

Your Customer: The Hero

When your customer buys, who is the hero? Is it you? Because you solved their problem. Because you introduced them to a new opportunity. Or is it…  Them? Because they finally figured it out.  Because they got the result they wanted. Because they are fulfilling their...
Get Copywriting Experience [my best recommendation]

Get Copywriting Experience [my best recommendation]

Today’s video is about getting copywriting experience… Today, I’m known for writing long-form sales letters — as long as 10,000 words each — designed to convert on cold traffic. But that’s not where I got my start. And I wouldn’t necessarily suggest you get your start...
Facebook Lead Generation [4 Fundamentals]

Facebook Lead Generation [4 Fundamentals]

There are 4 big fundamentals to Facebook lead generation… And these are pretty much universal. Across markets.  Across product or service types.  Across industries. If you apply the right principles and strategies at the level of these 4 fundamentals, you have a high...
Easy offers get response [marketing & advertising]

Easy offers get response [marketing & advertising]

How much thought and effort do you put into creating “easy” offers? That is, offers that are as simple as possible for the prospect to say “yes” to… And I’m not just talking about the offers to make that final sale of your product or service. I’m talking about...
#1 Perfectionism Cure [Marketing]

#1 Perfectionism Cure [Marketing]

Got this question from a subscriber… It’s about perfectionism as a marketer… — As simple as it sounds, I am still trying to figure out the right delivery of the first email message I will send about my new product. I know I have to tie the whole thing to a good story...