Here are the opening lines of today’s video… “When we write copy… “When we put together marketing and advertising pieces… “It’s very easy for us to let our ego — and our arrogance — and our need for acceptance and approval — to get the best of us… “And there’s a...
I love rediscovering hidden treasure. Someone “liked” an old Facebook post of mine from 2016, in the group The Gary Halbert Copy Club. And I may or may not have ever published this as a Breakthrough Marketing Secrets article. But even if I did, it’s been years — so I...
Should you focus your service business? Or should you take any project from any client that will have you? I have a bit of a different answer to this. That’s the topic of today’s video. First though, the question that prompted today’s video… — Roy, Should I focus on...
It should come as no surprise… As a long-time Hamilton fan, I have plans tonight to watch the musical on Disney+, with the family. … Which made me remember this article I wrote a few right around the time Hamilton was on the ascendancy as arguably one of the greatest...
Is there a difference between “direct response copywriting” and “conversion copywriting”? And if so, why the heck would that be important to you? Here’s a hint: there is a difference, and there isn’t. Being a conversion copywriter implies that you’re a copywriter...
Sometimes, I just have to vent… Not too long ago, I heard it through the grape vine that there’s a company I’ve been following who is hated by their customers. You see, they’re way too focused on closing sales… And not nearly as focused as they should be in actually...
A lot of talk is made of “beating the control” in copywriting… Today, a tip for beating the control as a copywriter. That is, creating an ad or marketing piece that generates more response than what’s being used now. There can be all kinds of reasons for this....
It’s one of the most fundamental skills in direct response copywriting… To capture a hook in the form of a headline and lead… That gets your prospect’s attention… And pulls them into your selling message. In fact, when you’re getting started as a copywriter, it’s...
I used to HATE the idea of a checklist… I explain my transformation in today’s video. I thought it was a terrible constraint on my skill and creativity. But now I love them so much I’m sharing them. Like I did earlier this week, sharing my 3 Must-Have Checklists For...
If facts don’t sell, feelings do, right? Not so fast. Because feelings are important. In fact, you’ve probably heard the expression repeated so many times it’s trite… “People buy on emotion and justify with logic.” But that’s not even it. At least, not with the most...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Happy Hamilton Day… [+story-selling]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2016/07/hamilton-cover-300x300.jpg)
![Why I learned to love checklists – The Checklist Manifesto by Atul Gawande [One Big Idea]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/06/the-checklist-manifesto-atul-gawande-why-i-learned-to-love-checklists-480x270.jpg)
