How much thought and effort do you put into creating “easy” offers?
That is, offers that are as simple as possible for the prospect to say “yes” to…
And I’m not just talking about the offers to make that final sale of your product or service.
I’m talking about anything you might offer to get them to take one step closer toward doing business with you.
Calling your business.
Visiting your website.
Opting in for something.
Watching a video.
Whatever.
Any response to an ad or marketing piece.
Anything they “get” in exchange for taking a specific action — for responding.
It should all be well-considered. Because easy offers get response.
Take these two offers…
I’ll use a marketing agency example, since so many subscribers are in marketing…
OFFER 1:
I run a direct response marketing agency with 15 years experience generating leads and customers for my clients. I create Facebook campaigns for local service businesses, and I could help you get leads through Facebook. Our first month’s fee is $1,500, and is payable in advance to get started. Email me for a payment link if you’re interested.
Vs…
OFFER 2:
My marketing agency helps local service businesses like yours generate leads from Facebook. I don’t know what you’re doing for lead generation or if my agency could help you. But if you’d like, we could have a free, no-obligation consultation to see if there’s any advice I can give or if we are a fit. Here’s a link to schedule a quick chat about getting more leads from Facebook. [LINK]
(For more offer examples, watch today’s video.)
If you’re not already very familiar with the marketer, which of these offers wins?
Hands down, it’s OFFER 2.
Why? Because it’s EASY to respond to.
OFFER 1 pretty much requires you to be in a frenzy LOOKING for someone to sell you that service, before you respond. And even if you do respond, you’re likely to resist just paying them right away. You’re going to ask for the call/consultation first.
OFFER 2 is much more natural to how relationships develop. Hey, let’s have a chat. We’ll see if we’re a fit. We’ll see if I can help you. And if I can, we’ll figure it out. There’s no major pressure there. And so response is much easier.
This is a core part of the selling process I teach in The Client-Getting Blueprint. Especially for newer businesses, approaching clients cold.
You have to make it easy to form the initial connection. Otherwise, you’ll never get the client.
I go much deeper into this lesson and give examples of different types of offers in today’s video.
Yours for bigger breakthroughs,
Roy Furr
