Breakthrough Marketing Secrets
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Side Income: Why you need it [NOT what you think]

Side Income: Why you need it [NOT what you think]

EVERY career marketer or copywriter needs a side income… Specifically, you need what I call a “sandbox” side project, to generate some extra income. But the income isn’t really the point. Not the way I see it, at least. Yeah, you can make some play money. Money to go...
Long Copy is Dead. [It’s Over.]

Long Copy is Dead. [It’s Over.]

Let’s have a funeral, because long copy is dead. I got an email from a subscriber — Shawn. Subject line, “It’s Over.” It’s caused me to rethink the whole question of long copy. My response is in today’s video. Watch now. Yours for bigger breakthroughs, Roy Furr More...
The Emotional Arc of Great Copywriting

The Emotional Arc of Great Copywriting

Wanna make a ton of sales? You have to grab your prospects’ heartstrings. In other words — tap their emotions. But you can’t just make them feel. Instead, you have to find the feelings they’re already having… (A very specific type of negative feeling.) Speak to those…...
Get your FIRST copywriting client…

Get your FIRST copywriting client…

Most copywriters’ offers suck… Especially NEW copywriters. And you have to fix your offer if you want to get your first (good) copywriting client. These writers hear about the writer’s lifestyle… Freedom to come and go as you please…  Freedom from bosses…  Freedom...
Find Hot Buyers for Your Offer

Find Hot Buyers for Your Offer

Want a bunch of hot buyers for your product or service? I think every entrepreneur and marketer would say yes. The question is HOW. Watch today’s video and you’ll learn… — Where can you find the hottest buyers? — Who do you target when you’re launching? — And how can...
REAL TALK on Starting Your Online Business

REAL TALK on Starting Your Online Business

This is a terrible question… — Roy, I’d like to know the nitty gritty of starting an online business, starting an email list and how to pick a niche. Thanks, P — Why is this a terrible question? Well, I explain in today’s video — REAL TALK on Starting Your...
Lazy Marketers Die Broke

Lazy Marketers Die Broke

This isn’t quite a rant… Because I’m remarkably calm in today’s video… While I tell you the cold, hard truth: Lazy Marketers Die Broke. It’s about being lazy… — Wanting success to come fast, easy, and free… — Wanting a simple path to success, an easy way to riches… —...
6 Human Needs [from Tony Robbins]

6 Human Needs [from Tony Robbins]

What NEEDS drive your behavior? I was recently listening to an event where Tony Robbins and Jay Abraham were breaking down business challenges… And helping the business owner solve those challenges. And over and over again, they got down to bedrock. What NEED was...