Human nature is weird…

Because what we WANT to be true about ourselves and other humans is often not what actually IS true.

Today’s episode shares one of those lessons.

One of the core, most important psychology lessons for selling and persuasion, including marketing.

It’s about what drives human behavior, and gets us to buy things.

And even though we wouldn’t necessarily admit this about ourselves, our behavior in private (responding to ads and marketing) says this is absolutely true.

It can also help you make a ton of sales and profits.

Here’s one of the most important rules in selling & persuasion psychology

Yours for bigger breakthroughs,

Roy Furr

– – –  Episode Links  – – –

Sleight of Pen: Hypnosis, Persuasion, and Belief Change for Copywriters

BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

– – –  More from Roy  – – – 

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Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers