Human nature is weird…
Because what we WANT to be true about ourselves and other humans is often not what actually IS true.
Today’s episode shares one of those lessons.
One of the core, most important psychology lessons for selling and persuasion, including marketing.
It’s about what drives human behavior, and gets us to buy things.
And even though we wouldn’t necessarily admit this about ourselves, our behavior in private (responding to ads and marketing) says this is absolutely true.
It can also help you make a ton of sales and profits.
Yours for bigger breakthroughs,
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