This is one of my favorite copywriting tricks to instantly improve your copy, even if you’re a complete novice…

It doesn’t require a lot of thinking or study.

It doesn’t require you to develop some A-list copywriting skill.

It doesn’t require ANYTHING other than a small shift in mindset about what you write, as you write it.

And yet, it can take copy that might otherwise feel disconnected and empty to your reader…

And suddenly turn it into something deeply and irrevocably personal.

I share this trick plus way more to improve your copy in today’s episode…

Copywriting Trick: Instantly Write Better, More Personal Copy

Yours for bigger breakthroughs,

Roy Furr

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Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers