I get really annoyed by BAD COPY that breaks really basic rules of persuasion…

And while I’ll note that the copy I’m presently annoyed by isn’t an “advertisement” per se, it’s still written to get a specific business result.

And the same rules still apply.

Marketing copy, sales copy, any persuasion meant to change minds or get results…

There are some fundamental rules you’ve gotta follow if you wanna get those results.

In today’s episode, I remind you of one of the most BASIC RULES of persuasive messaging.

Which you THINK I wouldn’t have to remind you of.

But my latest experience suggests there are still a lot of people out there investing time, energy, and money into marketing and advertising activities without even a rudimentary grasp of this basic rule.

So, without any further ado, today’s episode is…

Why Most Advertising & Marketing Copy Sucks! (+ How to fix it!) 

Yours for bigger breakthroughs,

Roy Furr

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