What ACTUALLY motivates someone to make a buying decision?

Like, if we strip away all the superficial reasons…

If we take away all the logical justifications…

If we keep digging and digging and digging until we get to the CORE of what motivates buying behavior…

What do we find?

There are actually 2 deep motivations, underneath everything else.

And if you think it’s sex and security, you haven’t gone deep enough.

This is ESSENTIAL understanding for copywriters, marketers, and entrepreneurs…

The only 2 reasons people buy anything

Yours for bigger breakthroughs,

Roy Furr

– – –  Episode Links  – – –

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