Don’t piss off your best customers!
The most valuable asset in your business is your list (better literal, still good metaphorical) of past customers who are willing to spend money with you again.
The more money each of these customers spends with you, the more profitable and successful your business will be.
Protecting your positive relationship with these customers is literally protecting your business.
My favorite music-making software is Reason.
I’ve been using it since version 1 or 2 — for over 20 years!
And the company behind it — Reason Studios — has once again pissed me and their other most loyal customers off, in an attempt to stir up some short-term sales.
The full story and its lessons are in today’s episode…
Marketing FAIL from my favorite music-making software [Huge lesson on LTV—Customer Lifetime Value].
Yours for bigger breakthroughs,
Roy Furr
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